In fast-growing companies and competitive tech hubs, culture can quietly become the deciding factor between loyal, engaged teams and constant turnover. Today’s guest, Heather Page, Culture and Experience Manager at AdvancedMD, shares how her journey from hand-coding websites in the early days of the internet to building brand and people-first initiatives prepared her to design an environment where nearly 700 team members feel connected, valued, and excited to show up on Monday. In this episode of Marketer of the Day, Heather reveals how her background in UX and digital experience naturally evolved into human experience and internal culture. She explains why the same questions you ask when designing a great product “Does this feel intuitive? Does it create connections? Does it reflect who we are?” should guide how you design your company culture. Instead of treating culture as perks and free sodas, Heather focuses on what people are really thinking and feeling on Sunday night: are they dreading Monday, or excited to plug back in?
Heather walks us through her journey from web designer to culture leader, including how she volunteered for culture committees, paid attention to cross-functional teams, and ultimately had a role created specifically for her at AdvancedMD. She shares practical examples of how she and her team listen to employees through twice-yearly anonymous surveys and, crucially, act on the data instead of letting it collect dust. For Heather, people-first isn’t a slogan, it’s a pillar that drives decisions, programs, and daily behavior. We also dive into AdvancedMD’s medical office software and how it’s helping doctors reclaim their time, reduce burnout, and reconnect with the human side of healthcare. Heather explains how AI-enabled digital charting, automation, and integrated EHR/practice management tools free physicians from after-hours note-taking and clunky legacy systems. With strong onboarding and hands-on professional services, AdvancedMD doesn’t just sell software; they guide practices through the change so the whole team feels supported, not overwhelmed.
https://youtu.be/jzUqj0sMaTs?si=wfnr5SshZmJGn-11
Throughout the conversation, Heather emphasizes that rapport, curiosity, and genuine human connection are timeless superpowers. She encourages employees at every level to stop waiting for permission: sit with support, learn how sales thinks, understand your colleagues’ worlds, and build real relationships. Promotions, opportunities, and innovation often follow the people who are genuinely interested in others, not just in climbing the ladder. If you want to: Build a culture where people feel seen, valued, and eager to stay. Reduce job-hopping by creating a true culture fit instead of surface-level perks. Use AI and better systems to give professionals (especially doctors) their time and focus back. Lead with empathy, listening, and follow-through in a way that never goes out of style; then this episode with Heather Page will give you a fresh, people-first lens on both culture and customer experience.
Quotes:
“Culture, to me, is a lot like a well-designed product: it’s intentional, it evolves, and it’s built for the people using it every day.”
“If you take care of your people inside your company, they will take care of people outside your company, and that’s a win-win.”
“Each of us brings our own culture to the table every day, and sometimes those cultures mesh, and sometimes it’s oil and vinegar.”
Contact Details:
Stop Letting Admin Work Slow Your Practice Down: See AdvancedMD In Action Today
Connect With Heather Page On LinkedIn
Follow Heather Page On Facebook
Listen To The AdvancedMD Podcast On Apple Podcasts
