Paul Kesig honed his sales coaching skills across multiple segments of the healthcare industry, but his insights apply to any products or services a business owner or entrepreneur offers.

Paul uses the acronym L.O.V.E. to encapsulate his proven approach to sales. L is for setting and celebrating little wins. O is for asking open-ended questions. V is for creating and communicating value. And E is for building an emotional connection.

He is the author of How to LOVE Sales: A Framework to Build Confidence and Success.

Pairing love and sales as a strategy for success may at first strike many professionals as contradictory, Paul admits, since so many people hate the sales process.

Yet as he explains, those who adopt his approach will discover that LOVE really can spell success. 

Monday Morning Radio, now in its 15th season, is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Paul Kesig
Posted: August 31, 2026
Monday Morning Run Time: 50:56
Episode: 707

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