Gary Takacs and Naren Arulrajah on the five marketing numbers every dental practice should track and most do not. The two-chasms model. The conversion grading scale: A is 70%, national average is 33%, failing is below 50%. A coaching client who went from 12 to 38 new patients per month with zero extra marketing spend after their team's first real phone training. Plus, the bonus problems: missed calls, stale reviews, broken booking links. Dr. Greg Toback on the iPhone Send Later feature that changed how he leads.

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