Check out all the great events Laurie has on the calendar on her website at TheWineCoach.com/events including her newly announced Treasures of Tuscany Tour in May 2027.
What happens when a NASA budget officer trades spreadsheets for beer? Elliott Johnson, co-founder and CEO of Soul Mega, shares how a homebrewing hobby evolved into one of the Mid-Atlantic's fastest-growing craft beer brands.
In this episode, Elliott discusses leaving a successful government career to pursue entrepreneurship, building a brand that celebrates culture, creativity, and community, and what it meant for Soul Mega to win the prestigious 2026 Samuel Adams Brewing the American Dream Experienceship. Along the way, we taste Soul Mega's award-winning Worldwide American Pale Ale and Metropolis IPA, talk food pairings, bust common beer myths, and explore why craft beer is about so much more than what's in the glass.
In This Episode
Elliott's journey from NASA budget officer to full-time craft beer entrepreneur
The story behind the name "Soul Mega" and its mission to blend beer, culture, and community
How Soul Mega won the 2026 Samuel Adams Brewing the American Dream Experienceship
How an independent brewery lands shelf space at retailers like Whole Foods and Total Wine
The biggest misconceptions about craft beer, including IPAs and proper serving temperature
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