Medical sales reps are often great at talking about their products with respect to "The How" and "The What." However, it's "The Why" that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of "The Why" and how to apply it in medical or high-stakes selling.
Podden och tillhörande omslagsbild på den här sidan tillhör Mace Horoff. Innehållet i podden är skapat av Mace Horoff och inte av, eller tillsammans med, Poddtoppen.
