As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool.
However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.
Podden och tillhörande omslagsbild på den här sidan tillhör
Pearson Education. Innehållet i podden är skapat av Pearson Education och inte av,
eller tillsammans med, Poddtoppen.
