Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically.
Jason Falls and Jay Ehret discuss: - Is this the end of small businesses using Facebook? - How will brands, both big and small react to this move? - It will not be important to be great at content marketing - Businesses who are proficient in PPC (pay per click) advertsing will have the advantages. - Was there every really such a thing as marketing 2.0? - Advice on how use Facebook now that pay-for-play is required.
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