Autonomous Enterprise in Latin America | Adriana Aroulho, SAP

Why 80% accuracy is not enough in enterprise AI. SAP Latin America President Adriana Aroulho on complexity, talent, and partners.

Latin America is one of the fastest-growing technology markets in the world, and the autonomous enterprise is not a distant vision for the region. It is the next stage of business transformation. But making AI work at enterprise scale requires more than deploying a capable model. It requires business context: the actual processes, policies, rules, and operational reality of each company. In this episode, Adriana Aroulho, President of SAP for Latin America and the Caribbean, joins hosts Julia Kloppenburg and Benedikt Gieger to explain why the region's regulatory complexity, from Brazil's tax reform to cross-border trade agreements, makes it one of the world's most compelling proving grounds for business AI and intelligent agents.

Adriana maps the three-step adoption path she sees across the region — modernising the digital core, establishing trusted data and governance, then scaling to cross-functional AI — and makes the case that autonomous enterprise is not a large-enterprise-only play. She also addresses the talent gap, the role of regional partners in co-creating industry-specific agents, and the question every leader is asking: do you need to complete every maturity step before you can move? Her answer is clear: the foundations cannot be skipped, especially the data piece. But companies do not have to wait until everything is perfect to start generating value.

Episode Chapters
00:00 – Introduction: SAP Autonomous Enterprise Podcast
00:51 – Guest welcome: Adriana Aroulho, SAP Latin America
02:02 – Why now: converging trends driving LatAm transformation
05:02 – Where AI agents deliver the most immediate value
06:33 – Cloud adoption paths: from installed base to business AI
09:20 – Is autonomous enterprise universal across company sizes?
12:14 – The talent and skills gap: a global, not just regional, challenge
15:43 – Partner ecosystem: local complexity and co-creating agents
19:07 – Leapfrog versus sequential maturity: can steps be skipped?
20:46 – One thing every leader must get right: business context
24:20 – Closing and thanks

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