Jordan Menard joins What’s Working Pod after growing Instant Hydration from zero to nine figures, then stepping away to build something he couldn’t stop thinking about. After years teaching himself supplement formulation from clinical literature, he found a protocol he believes can make your body measurably younger on an epigenetic clock by up to five years biologically. White Rabbit launches January 2027, and this is the first time he’s talked about it publicly.
Richpanel: Richpanel is an AI-native customer service helpdesk purpose-built for e-commerce and direct-to-consumer (DTC) brands - https://www.richpanel.com
Fulfil is an agentic Enterprise Resource Planning (ERP) platform explicitly designed for high-growth direct-to-consumer (DTC) and omnichannel eCommerce merchants - https://www.fulfil.io
ROKT Aftersell is an eCommerce post-purchase upselling and cross-selling application primarily built for Shopify and Shopify Plus merchants - https://www.rokt.com/products/rokt-aftersell
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Chapters: 00:00 - Jordan Menard: From Zero To Nine Figures At Instant Hydration 03:41 - The Subscription CPG Model That Gets Nine-Figure Valuations 05:52 - LTV To CAC: What The Three To One Ratio Actually Means For Investors 07:12 - Why Subscription Fatigue Is A Myth 09:57 - Narrative Ads: The Creative Format That Spends Eight Hundred K On One Video 11:44 - Why Jordan Hired An Organic Storyteller And Will Never Go Fully AI 13:10 - Media Buying Is Not Dead: What Separates Good From Great At Scale 15:04 - Seal Team Six Style Teams Are The Future Of Marketing 16:09 - How Motif Digital Was Born And Why He Chose Boutique 19:09 - The Betrayal That Pushed Him Toward Instant Hydration 20:55 - How A Research Nerd Taught Himself Supplement Formulation 23:52 - Twenty Percent Of People Cannot Metabolize Caffeine And He Built For Them 25:01 - It Tasted Like Drinking A Battery: Seven Months To Get The Flavor Right 28:12 - Introducing White Rabbit: The Protocol That Could Make You Biologically Younger 30:02 - The App That Shows You If Your Supplements Are Actually Working 37:11 - Why AI Search Will Eventually Audit Every Supplement Label 38:00 - Cellular Senescence: The Zombie Cells That Are Aging Your Body Faster 39:26 - Organic Content And TikTok Shop: The Long Game For Lowering CAC
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