The final instalment of our NYC takeover, and this one's the absolute tea. ☕
After a week in New York, Adele and Shelby share the culture shock: ads that feel like satire, 90-day agency contracts, and a US agency that puts around 80% of client effort into affiliate marketing and treats Meta as a middle- and bottom-of-funnel channel only.
They also cover why Australia doesn't have TikTok Shop yet, what one Instagram story taught Shelby about affiliate links and why it's time for Aussie brands to be early adopters. 🤎
That's a wrap on our NYC takeover. Thanks for coming along for the ride. Stay tuned, because there's a top-secret idea in the works, and you'll hear about it soon. 🤎
If you enjoyed the series, we’d be so grateful if you hit follow and left a review. It helps more Aussie brands and agencies find us so we can continue sharing our knowledge with you!
💌 Links & resources:
30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout
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