So with peak season coming, Adele's in the hot seat for a mini episode. We reveal the winning creative on Meta, how many new ads you actually need each week, the 70/20/20 split and how to preheat creative so you're not gambling in your purchase campaigns come Black Friday.
Short, sharp and straight into the nitty gritty so you can be prepared for a record-breaking BFCM this year.
💌: Links & resources
🔗 The Motion creative benchmark report — the table we referenced, broken down by industry and spend, with how many new creatives you should be testing each week: DOWNLOAD🔗 Want this taught properly, in a room, with your own account open? Final Meta Masterclass of the year is almost sold out for Brisbane: JOIN HERE
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