David Ronan is the founder of RoEx, which builds tools that give artists the confidence to release their music: corrective mixing, mastering and audio cleanup that clears the technical hurdles so you can focus on the creative part. He's got a PhD in music tech, was head of research at AI Music (the company Apple later acquired), and RoEx has now processed over 6 million tracks.
In this episode he breaks down the loudness mistake almost every independent artist makes, how to use AI on your music without crossing into the creative, and why an AI artist will never really have fans. Alex and David also get into the budget trap that leaves great music stuck at 100 listeners, why people still seek out authenticity, and the milestone that changed everything for RoEx (hitting break-even).
If you're an independent artist trying to get your music sounding right and actually heard, this one's for you.
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