Katie Debrah started exactly where a lot of you are now. Making music, uploading it, hoping someone on the other side of a screen would care. She ended up on the inside, spending years at Google and YouTube shaping creative strategy for some of the biggest artists in the world, before walking away to build tools for independent artists instead. In this episode she gets specific on why a million followers can still mean ten thousand streams, why chopping up your music video won't save you, and why your social audience is rented rather than owned. She also breaks down the thing most platforms won't tell you... that their "best practice" is built for their business, not yours. If you've ever felt like you're doing everything right and still not converting, this one's for you.
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