Is the patriarchy really the problem, or has the world just lost its balance? Jas, Carly, and Jen sit down with advertising legend and self-styled "ultimate matriarch" Jane Evans — the woman behind some of Australian advertising's biggest firsts, from the first ad to show a divorced couple to the Tim Tam Genie — now the author of The Gospel of a Mad Woman. Together they trace the original matriarchy, how men gradually took over civilisation, why feminism became a dirty word, and whether the patriarchal experiment has finally failed. They land on a more nuanced verdict: it's not men versus women, it's about restoring the balance. They're officially adding the imbalance to the FckIt List.
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