Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined.
In this episode he gives the unfiltered playbook:
- Why you don't find great creators, you train them - How to structure retainers and commissions so creators actually work harder (and the one ratio most brands get wrong) - How he ran 3,500 ads a month by himself in two hours a day - How to protect your ad account while testing thousands of videos - Why creator retention, not recruitment, is the real moat
If TikTok Shop or Meta is anywhere on your roadmap, this is the one to watch.
Timestamps: 00:00 The Creator Sales Force Playbook 01:13 Trybe: TikTok Shop for Meta 09:08 Is Your Brand Ready? 13:15 You Train Great Creators 19:51 The Creator Retainer Framework 24:50 Shift UGC From “I” to “You” 31:54 Why 5,500 Ads a Month Works 34:17 Build the Team From Your Creators 38:30 Why Waiting Will Cost You 42:14 Why 1,000 Ads Still Failed 45:55 From $0 to $79K a Month 51:08 Founder-Led Creator Retention 58:31 How to Test 40,000 Ads on Meta
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