Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year.
Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/alvaro-gellings
Chapters: 00:00 Introduction 01:47 What is Day One and the Cyborg Season launch 04:55 Why Alvaro started building in public 09:00 How he started 14:10 What building in public actually gave Day One 16:39 500-2,000 job applications from a single Instagram Story 17:30 Network effects: founders and billionaires reaching out 20:28 The satisfaction of showing what it actually takes 28:09 Where Day One is now: 8 figures, 400-500% YoY 33:13 International expansion and the athlete partnership model 37:25 The 43,000-person WhatsApp community 39:37 Org chart, key hires, and the COO hire 44:39 The three hires Alvaro would make today 47:51 Leadership style and who he wants to become 51:33 Advice for new entrepreneurs in 2026 1:01:29 How to start with almost nothing: the ad validation tactic 1:06:53 Rapid fire round 1:13:56 The building in public trap: the biggest mistake first-time founders make 1:17:08 Best investment ever made in the company
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