The government admits some pork labels are misleading but won’t change the law—despite industry outcry and a parliamentary committee’s three-year-old call for clearer labeling. NZ Pork’s CEO is furious as supermarkets hide overseas origins in tiny print while marketing pork as local, leaving shoppers unaware they’re buying imported meat—or worse, pork from countries with questionable animal welfare standards. A minister deflects blame onto branding, pushing instead for stricter penalties on deception and urging industry to take complaints to the Commerce Commission. Meanwhile, one supermarket admits it sometimes doesn’t even stock New Zealand-bred pork, depending on customer demand and supplier availability. Consumers are left guessing—and possibly unknowingly supporting less ethical practices.
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