The joy of joining in: Twitch, togetherness and the new rules of brand participation

Mary Kish, Head of Community at Twitch, joins Contagious to break down why people are flocking to Twitch – and why brands should care. 

As a streamer herself, Mary doesn’t just work at Twitch, she lives the culture. In this conversation we explore why experiencing things together matters more than ever and how participation kicks the ass of passive viewing when it comes to building engagement. 

We also explain: 

• How Twitch builds community in a world that feels lonely 
• The power of ‘I was there’ 
• The origin of ‘rizz’ 
• How a falcon rehabilitator found her people through Twitch 
• The main character energy of ‘chat’  
• The golden rule for brands on Twitch

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