Dirty mattresses. Giant hairballs. Bad Bunny. The Pope. This CFO-friendly episode explores how brands can overindex on impact by investing in creativity rather than throwing money at the problem.
The Contagious team analyse some of their favourite low-budget marketing campaigns, unpacking the creative principles behind them and asking how brands can turn tiny budgets into big ideas, big conversations and even bigger earned media.
We’ll explain:
How to weaponise your audience as a media channel
Why withholding information can be more powerful than broadcasting it
How an ick factor can make out-of-sight products impossible to ignore
Why the WTF factor works so well in outdoor
How to turn existing infrastructure into emotion and engagement
How one tiny physical change can become a huge media event
How shoplifting can become brilliant PR
If you work in marketing, you should almost definitely subscribe to Contagious IQ - an intelligence platform that helps brands and agencies supercharge their creativity by learning from the world's most impactful brands, campaigns and trends.
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