In this episode of The Story of Italy, we pull back the curtain on the financial engine that built the Renaissance. While art and politics often steal the spotlight, it was the intricate machinery of the Medici family’s banking empire that made cultural flourishing possible. We trace the journey from Giovanni di Bicci de’ Medici’s founding principles to the complex web of branches across Europe. Lucas and Luna explore how double-entry bookkeeping transformed commerce, how the commenda partnership spread risk, and why the bank’s reliance on papal finances ultimately led to its collapse. You will meet key figures like Ottobuono de' Terramo and Bernardo Rucellai, and visit landmarks like the Palazzo Medici Riccardi. This is a deep dive into the ledgers, loans, and legal structures that turned Florence into the economic heart of the fourteenth and fifteenth centuries.
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