After work with...Tad Greenough, Chief Creative Officer @ Pernod Ricard.
Tad Greenough is the Chief Creative Office at Pernod Ricard, running a portfolio of over 120 brands.
He also has the CV of dreams. He has helped to creatively build some of the most iconic brands - the whole Pernod Ricard portfolio, Nike (agency and client-side), Burger King, Apple and MasterCard.
He's also a lovely, humble human.
And a friend, who I haven't seen since 2008, when we worked together at W+K Amsterdam. So reuniting in Cannes, during a hectic week, was a little oasis of calm and joy.
We found a sofa (thank you @The Brandtech Group), ramped up the portable fans, ordered some drinks (apologies for the off-brand Aperol) and caught up.
We covered:
- his creative highs working on some of the most iconic brands in the world.
- his love of working both agency and client-side.
- his leadership style
- understanding his strengths and where to lean on others' expertise.
- finding the golden opportunities within the Pernod Ricard portfolio.
And overall, I think his humble nature sings through. The world needs more Tad's.
Thanks for letting me pester you to do this, my friend.
#creative #marketing #advertising
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