The T-Shirt Company That Went Viral by Hiring Differently — featuring Patrick Bardsley

In this episode, Patrick Bardsley shares the story behind Spectrum Designs — from printing shirts out of a backyard barn with one machine to building a 100+ employee apparel company where 70% of the team is neurodivergent. Patrick talks about the parent conversation that changed the course of his life, the decision to promote from within and put a neurodivergent employee in charge of marketing (a move that led to 30+ million views and a spot on Kelly Clarkson), and why he believes "we don't employ people to make t-shirts — we make t-shirts to employ people." He also opens up about fatherhood, his daughter's health scare, and what it really costs to build something this meaningful.