When his son Elliot passed away last June, SanMar CEO Jeremy Lott told his board he didn’t know if he’d ever come back. Recorded live at PRINTING United in Las Vegas, this episode of Raising the Stakes finds Jeremy returning to work while trying to carry forward Elliot’s instinct to say “I’m in” to whatever life offered. Jeremy speaks openly about growing up in a business that felt like a third sibling, about feeling he had to outwork everyone to prove he wasn’t just “Marty’s son,” about a divorce that made him rethink what being present means, and about cutting every employee’s pay during COVID, which he calls one of the hardest calls of his career.
The second half turns to giving back: his family’s push to fund a cure for type 1 diabetes through Breakthrough T1D after his son Micah’s diagnosis, and the bilingual school SanMar helped build in Choloma, Honduras, where its factories are. The episode offers a different perspective on carrying grief as a connection to the people we love, and shows how a T-shirt business can change lives.”
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