Joe Walsh is the Chairman and CEO of Thryv, where he leads a global company serving hundreds of thousands of small businesses. Before Thryv, Joe spent over 20 years as President and CEO of Yellowbook, scaling U.S. revenue from $38M to $2B, and later served as Executive Chairman of Cambium Learning Group, where he took the stock from $0.70 to $14.50 per share. Across his career he has completed 77 acquisitions, launched into 250+ new markets, and expanded companies into 46 countries. In this episode he reveals his frameworks for finding hidden talent inside acquisitions, restructuring executive teams, and building a global culture that survives transformation.


What You'll Learn:

- Why Joe elevates internal talent instead of hiring external CEOs during turnarounds

- The "honeypot of talent" rule for spotting upper-middle managers inside acquired companies

- How to build a "perfect cocktail" of legacy employees and new hires without creating a Tower of Babel

- Why closed-minded employees "self-select" out of transformations (and why that's a feature, not a bug)

- The back-to-back Zoom method: how a CEO stays close to customers with five 25-minute calls in one afternoon

- Why nearshore hiring in the Dominican Republic beats offshore contractors in India or the Philippines

- The President's Achievement Award: how Thryv uses quarterly cash rewards to drive 300% productivity gains

- The "Done 3" core value that shapes every customer interaction at Thryv


Chapters:

00:00 Trailer: Who We Hire Episode 22

01:00 Restructuring Talent in the AI Era

03:00 Building an AI-Native Platform for Small Business

04:29 What Joe Looks For When Investing in Teams

06:16 The Back-to-Back Zoom Customer Method

08:53 Studying at the Feet of the Master: Yellowbook Origins

11:10 The $0.70 to $14.50 Cambium Turnaround

14:26 Restructuring Executive Teams: Elevate From Within

16:07 The "Honeypot of Talent" Acquisition Rule

20:05 How to Get Legacy Employees Bought Into Change

23:03 President's Achievement Award: Rewarding AI Adoption

25:03 Core Values That Live on Your Mouse Pad

27:03 Why 88 Hires in the Dominican Republic Became 788

30:00 Advice for CEOs Hiring Internationally for the First Time


Where to find Joe Walsh:

LinkedIn: https://www.linkedin.com/in/joe-walsh-8551a83a/

Website: https://www.thryv.com/


Where to find Luiz Cent:

Website: https://latamcent.com/

Who We Hire: https://whowehire.org/

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