What if you could make $65K from 35 sales across just THREE group program launches?
That’s exactly what we did for three of our done-for-you DM sales clients — and I’m giving you the actual formula we used to make it happen.
And spoiler alert: it’s not about having a massive audience, launching every month, or making your offer cheaper.
It’s about having the right offer, the right leads, and a sales system that actually follows up with the people already raising their hands.
In this episode, I’m breaking down exactly how we generated nearly $65,000 across three group program launches, including one client who made $30K from just FIVE sales.
We’re talking DM lead generation, Instagram lead generation, group coaching sales, high-ticket sales coaching, and how to close more sales without making your entire business revolve around sales calls.
Here’s what we’re getting into:
- The exact numbers behind three group program launches that generated nearly $65K
- Why I actually think higher-ticket offers can be EASIER to sell than mid-ticket offers
- The biggest mistake I see group program owners make before a launch: starting their sales process way too late
- The simple Instagram form field you should be adding to EVERY opt-in
- Why your email list and Instagram should work together instead of operating as two completely separate audiences
- How to turn email leads into hot Instagram DM leads
- Why you absolutely need a lead tracker if you're serious about DM lead generation
- The six-step sales system we use to move leads from opt-in → sales event → DM conversation → sale
- How we use Instagram Stories, carousels, Reels, and Threads to create demand during a launch
- How we use DMs to personally invite people to a sales event and get them to actually show up
- How to turn questions from your webinar, sales calls, and DMs into sales content
- Why case studies are one of your best tools for closing sales
- When you DON'T need sales calls to sell a group program
- What separates our “level 10” clients from everyone else
- Why having an in-demand offer and strong positioning makes the sales process so much easier
- How to know if you're actually ready to scale your Instagram lead generation and DM sales
The six-step formula:
- Get their Instagram. Add an Instagram field to your opt-ins.
- Track the leads. Put their email + Instagram into a lead tracker.
- Create high-quality content. Stories, carousels, Reels, Threads — actually use the damn platforms you're on.
- DM your leads. Invite them to your sales event and ask why they joined, what they're excited about, and what questions they have.
- Turn their questions into content. Your audience is literally telling you what they need to hear.
- Close the sale. Close in the DMs when you can, or book a sales call when you actually need one.
Simple? Yes.
Easy? Not necessarily.
That's why people hire us.
And the biggest thing I want you to take away from this episode is that you don't necessarily need more leads. You might just need a better system for the leads you already have.
If you've already got an in-demand offer, an audience, leads coming in, and a sales event — the missing piece might be the DM sales strategy that turns those warm leads into actual buyers.
Want more?
Get on my email list for behind-the-scenes details from the podcast, weekly-ish sales content, and even more of the shit I'm testing with our clients.
And if you're listening to this because you're ready to close more sales through Instagram, come find me in the DMs and tell me you listened to this episode. 👀
I’ll see you there.
🎬 Want to Make Your Offer Stranger Ready?
If you’re ready to sharpen your offer, create more demand, and actually get people excited to buy, go join the Stranger Things free challenge with Emylee Williams and Taylor Lane.
It’s 10 days, 2 live calls, and completely free — and it’s designed to help you create an offer people actually want.
👉 Join the FREE Stranger Things Challenge
This podcast was produced by Your Girl Media.
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