Welcome to Episode 04 of Skin As It Should Be Podcast! In this conversation, host Geoff Paton interviews master chemist Trevor Steyn about the challenges of ethical formulation, the pitfalls of industry standards, and the importance of transparency and research.
He shares the brand’s evolution from being perceived as organic to focusing on microbiome health, emphasizing long-term skin wellness over quick fixes. Trevor highlights the brand’s commitment to safe, effective ingredients, sustainability, and fair trade, explaining why they avoid harmful chemicals and prioritize client health over profit.
The conversation offers insights into innovation, ethical business practices, and the future of microbiome skincare.
⏱ Timestamped Overview
01:01 - Shift to Microbiome Skincare
02:31 - Challenges of Organic Messaging
04:11 - Reformulation for Microbiome
05:19 - Long-Term Skin Health vs. Short-Term Results
06:07 - Dangers of Phthalates and Industry Practices
09:52 - Ethics Before Profit in Formulation
11:34 - Ensuring Product Safety and Ingredient Transparency
13:52 - Limitations of Organic Certification
15:13 - Beyond Certification: Ingredient Choices
18:13 - Challenges for Multinational Formulators
20:01 - Retail Formulation and Brand Lifespan
21:40 - Formulation Philosophy and Willingness to Fail
23:34 - Key Ingredients and Formulation Building Blocks
27:17 - Environmental and Ethical Commitments
30:43 - Business Model and Avoiding Venture Capital
💬 Quote of the Episode
“The ethics of what we do is something we choose to keep quiet about, but it’s still our reason for being.” – Trevor Steyn
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