What does it take to build a lawn care and landscaping business beyond the $500K mark—and what happens when you lose one of your biggest customers?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Kunle Okubena, owner of Benafarm LLC in Waldorf, Maryland. Kunle has more than 20 years of experience in the lawn care and landscaping industry and shares the lessons he's learned from growing, adapting, and rebuilding his business.
Kunle explains why lawn care business owners should never stop selling, how losing a major commercial account changed his approach to business, and how small pricing adjustments can have a meaningful impact on profitability.
They also discuss lawn mowing pricing, managing employees, improving business processes, earning customer trust, and what homeowners should look for when hiring a lawn care professional.
In this episode, you'll learn:
• How Kunle built Benafarm into a $500K+ business • Why you should keep selling even when business is good • How to recover after losing a major customer • How to price lawn mowing jobs • When and how to raise customer prices • How to manage employees more effectively • Why reviews and quality service help win customers • Lessons for anyone starting a lawn care business
Whether you're a lawn care entrepreneur, landscaping professional, or homeowner, this episode offers practical insights from more than two decades in the industry.
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