From First-Generation Dreamer to Beauty Founder: How Julissa Prado Built Rizos Curls

This week, Yris sits down with Julissa Prado, founder and CEO of Rizos Curls. Born and raised in Los Angeles by immigrant parents from rural Mexico, Julissa shares how a lifelong passion for helping women embrace their natural curls eventually led her to build one of the most recognizable brands in the beauty industry. She opens up about growing up first-generation, working alongside her family, launching Rizos Curls with her brother, and turning a self-funded dream into a multi-million-dollar business. It's a powerful reminder that the things that come most naturally to us are often the things we're meant to pursue.

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