From Her Apartment to a Global Swimwear Brand: How Alexandra Grief Built Montce

This week, Yris sits down with Alexandra Grief, founder and designer of Montce Swim. Alexandra shares how her love of art, fashion, and surfing eventually led her to start creating swimwear out of her apartment, turning a small self-funded idea into a thriving brand worn by some of the biggest names in Hollywood. She opens up about the impact of losing her father, building a business with her family, learning to lead through mistakes, and the realities of balancing entrepreneurship with motherhood. It’s an honest conversation about trusting your instincts, embracing the pivots along the way, and why you don’t need the perfect plan to start building something you believe in.

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