Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may matter more than “taste,” and how AI search is making it harder for brands to simply optimize their way into credibility. Wil also explains why he’d rather measure human trust than algorithmic visibility, how an intern exposed gaps in his own 25+ years of SEO experience, and why this moment in AI has rekindled the way he wants to build Seer Interactive.
Chapters
00:00 — Human trust vs. algorithmic proxies
03:14 — Spotting AI slop on LinkedIn
06:23 — The upside of competition in AI
08:15 — AI, creativity, and owning your work
25:49 — Taste vs. accountability in an AI world
27:58 — AI search is forcing brands to bring receipts
34:21 — Why SEO and AI visibility aren’t the same
38:42 — Measuring human trust instead of algorithmic traffic
46:29 — Hiring for a world that’s changing again
Connect with Wil Reynolds: https://www.linkedin.com/in/wilreynolds/
Check out Seer Interactive: https://www.seerinteractive.com/
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com
