It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions.
Chapters
00:00 — It has never been easier to create mediocre content
00:45 — How the creator economy has grown up
02:14 — As content gets cheaper, credibility gets more valuable
03:15 — Why creator marketing *is* Zero Click Marketing
04:08 — The prerequisite: authority with the right audience
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