Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and the three filters to decide what deserves time, energy, and attention.


Timestamps

00:00 — Why doing more is not the answer

01:39 — What should you stop doing?

02:04 — Marketing channels are recurring obligations

02:56 — How maintenance overwhelms strategy

03:21 — The question to ask before saying yes

05:13 — When metrics should change your plans

06:47 — What can you stop feeling guilty about?

07:11 — You do not have to show up everywhere


Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com 

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