What if the best marketing doesn’t drive a click at all — but makes people seek you out? I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, and why resonance beats reach when you’re trying to create work people remember.
Jay breaks down how to build stronger arguments for your ideas, why commodity content has such a short shelf life, and what it really means to matter more instead of simply marketing more.
Timestamps 00:00 — Jay’s core idea: don’t market more, matter more 02:26 — Why every talk needs to create a real shift, not just a to-do list 04:24 — Jay’s “unsolicited response rate” metric 06:00 — Reach vs. resonance, and why making people care is the actual job 07:46 — Amanda’s coaching session with Jay and the missing “problem” in her talk 08:47 — Why marketers need to slow down and develop ideas that matter 14:21 — Creativity as trial and error, not instant genius 17:22 — Asking questions Google can’t answer 20:52 — Amanda’s favorite newsletter and useful zero-click content 22:38 — Michelle Warner as an example of a zero-click business 28:55 — How platforms reward lowest-common-denominator content 30:16 — Why speaking gives you control that social platforms don’t 34:48 — Jay’s podcast, *Why They Resonate*, and Amanda’s upcoming appearance
Connect with Jay Acunzo: https://www.linkedin.com/in/jayacunzo/ Learn more about Jay Acunzo: https://jayacunzo.com/ Sign up for Jay’s Newsletter: https://jayacunzo.com/newsletter Listen to Why They Resonate: https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl
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