UPS is betting big on small and medium-sized businesses by launching new digital tools designed to make shipping smarter, faster, and more flexible. With features like an adjustable pickup dashboard, simplified label creation, and a revamped mobile app for seamless integration with The UPS Store, they’re targeting the underserved segment that needs more control — not just cheap rates. This shift reflects a broader strategy to move away from Amazon-style volume shipping and focus on higher-margin, complex logistics. The numbers back it up: small business shipping volume jumped 4% in Q2, and they now account for a record 34.5% of U.S. domestic volume. By stepping into the gap left by big players, UPS is positioning itself as the reliable, tech-savvy partner small businesses need to scale.
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