Reddit is poised for a major pivot as it considers ending its deal with Google to stop the tech giant from using its user-generated content to train AI models. With AI chatbots like ChatGPT and Gemini offering instant answers, Reddit’s traffic from Google Search is dwindling—and its core value of deep, nuanced community discussion may be at risk. Despite strong ad revenue, the platform fears long-term damage to user engagement if people bypass Reddit entirely. The 2024 $60 million annual licensing deal may soon be on the chopping block as Reddit weighs whether to protect its brand and community over short-term cash flow.
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