GM is cashing in big time—not from car sales, but from subscriptions. OnStar alone has generated $6.3 billion in deferred revenue, soaring past last year’s numbers. The trick? Hook drivers with free trials of advanced features like driver assistance, then make them pay to keep them. Early results? Most stick around. These digital services deliver 70% profit margins—way better than traditional car sales. Ford’s BlueCruise and GM’s OnStar are leading the charge, with both companies projecting billions in future revenue. As electric vehicles rise, automakers are pivoting to software-defined cars, rewriting their financial future.
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