Amazon’s Q2 earnings report looms as a pivotal moment — analysts expect 17% revenue growth and 8% EPS lift, despite flat stock performance year-to-date. While retail faces inflation and competition, AWS dominates cloud infrastructure with a third of the market, fueled by AI investments and a massive $200B capital spend next year. Meanwhile, Amazon’s high-margin ad business is surging, poised to become a second AWS. The report will reveal if short-term spending on AI and logistics can be offset by long-term growth — and whether investors see the future in Amazon’s current strategy.

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