Kimberly-Clark, makers of Andrex, is betting big on a desert plant called Hesperaloe to revolutionize toilet paper—no more cutting down trees. This tough, fast-growing plant thrives in dry, unused land and could replace wood fiber in paper products. After testing over 70 materials, they’re launching a pilot factory in Arizona to scale up production. While still years from shelves, this could be the eco-friendly breakthrough the planet desperately needs.
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