In this episode, Allegro Sprute, co-founder and CEO of Brio, talks with Petter Made about what it actually takes to lead an AI company as a non-technical CEO, including the moments when the co-founder wants to go in a different direction and every mentor in the room is suggesting something different.
Allegro started selling before the product existed, which led to early customers and enormous pressure to deliver. When the founding team's vision split in two, what followed was one of the rarest outcomes in startups: a co-founder breakup handled so professionally it didn't cost the company a single investor. He also opens up about hiring an engineer when what the company truly needed was a founding engineer, and why the difference matters more than most founders realise. When two people he deeply respected gave him completely opposite advice in the same week, Allegro had to find a third option: his own.
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