America on Hold: How the Internet Arrived

She was a copywriter turned marketer who watched focus groups attempt to use computers. She knew the internet wasn't a product you could sell. You needed to give people a way in. Her name was Jan Brandt, and she decided to mail it to them.

In this episode

• Jan Brandt: The architect of America Online's carpet bombing strategy that put a billion discs in American hands
• Omaha Steaks, airlines, and grocery stores: how the discs became inescapable
• A 150-pound throne and a museum case: What happened to the AOL discs that didn't go in the trash
• The digital divide: The people who got left behind

Episode Music

• Jay Opie / Nihilore, CC BY 4.0
  • There's Garbage in the Mariana Trench
  • Morality Centre
  • Hemiteleia
  • Where There is No Darkness

Additional Reading

McCullough, B. (2014, August). She gave the world a billion AOL CDs: An interview with marketing legend Jan Brandt [Podcast episode]. Internet History Podcast. https://www.internethistorypodcast.com/2014/08/she-gave-the-world-a-billion-aol-cds-an-interview-with-marketing-legend-jan-brandt/

National Telecommunications and Information Administration. (n.d.). Data Central. U.S. Department of Commerce. https://www.ntia.gov/topics/data-central

Ramo, J. C. (1997, September 22). How AOL lost the battles but won the war. Time. https://time.com/archive/6731455/how-aol-lost-the-battles-but-won-the-war/

Smithsonian Institution. (n.d.). America Online (AOL) disc [Object record, NMAH catalog no. 2010.3015.05]. National Museum of American History. https://www.si.edu/object/nmah_1395721 

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