Most candidates approach case interviews like an exam: memorize revenue vs. cost, fixed vs. variable costs, and a handful of standard frameworks. But MBB interviewers aren't testing how well you memorized case prep — they're testing whether you can actually think like a consultant.

Ian Glennon (Custom Case Coach) and Gero Wahrenburg (Carma Consulting) break down what strong candidates do differently, how to choose the right case coach, and why much of the standard case-prep advice only gets candidates so far. They also put ChatGPT to the test on a real case prompt — and dissect exactly where its framework goes wrong.

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