Consulting Knowledge: Amazon Bought Whole Foods for the Wrong Reason — Here's What It Was Really About

Welcome to Consulting Knowledge: Our weekly series where we Deep dive into industries, business models, and core concepts you need to understand to ace your interviews and thrive as a consultant.

==============================================  Amazon’s acquisition of Whole Foods wasn’t about groceries.

It was about logistics, last-mile distribution, and physical infrastructure.

In this episode, we unpack:

• The real strategic logic behind the deal
• Brick-and-mortar as logistics infrastructure
• Omnichannel strategy
• Last-mile economics
• How to analyze strategic acquisitions in cases

Great strategy isn’t about headlines — it’s about structural advantage.

Part of the Consulting Knowledge series — strengthening your ability to see second-order effects in business decisions.

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