Don’t get me wrong, I LOVE a big win. And I’ll be the first to shout our big wins from the rooftop, but lately I’ve been noticing the unexpected consequences my clients start experiencing because of these big wins. They started to pull back, get frustrated and start thinking things are failing if they don’t continue to hit those massive wins every single time.
This episode speaks to why our brains do this and how it's actually costing you.
In This Episode, You'll Hear:
The pattern I keep seeing post big client wins
The real data that made me realize how our brains skew information post-win
How discounting your own wins kills the momentum that created them
Why consistent and steady will always outpace occasional and spectacular
This one's for you if you've had a massive win and have been quietly measuring everything since against it.
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Katie Gootenberg. Innehållet i podden är skapat av Katie Gootenberg och inte av,
eller tillsammans med, Poddtoppen.
