I spent this weekend zhuzhing an old client's website, and it reminded me of something I see constantly. Founders build something incredible, and their site quietly tells a smaller story than the one they're actually living.
By the end of this episode you'll stop asking whether your website looks good and start asking whether it's actually working, whether it's built to be found, whether it matches the level you're already operating at, and whether it's making the decision easy for the person on the other end instead of harder.
This one's for the founder who knows her business deserves to be found by the right people, and is done guessing at how to make that happen.
In this episode, you'll hear:
Why ‘it looks good’ and ‘it sells’ aren’t the same thing
The invisible layer most redesigns skip, and why it matters more now that AI tools are part of how people search
How to tell when your site is stuck in an earlier version of your business
The real reason dense, over-explained pages lose sales instead of win them
Where your best proof actually needs to live on the page
How to quickly check how your website’s converting for free
If this hits home, run the mom's-best-friend test on your homepage this week. And if you want a second set of eyes on it, reach out, we have a few ways we can help, including rebuilding it with you in as little as a week.
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Katie Gootenberg. Innehållet i podden är skapat av Katie Gootenberg och inte av,
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