GEO vs SEO – What It Means for Indie Authors (And Why You Don't Need to Panic)

There's a new acronym scaring authors. GEO. Generative Engine Optimisation. Everyone's panicking.

Don't.

In this episode, Steve Kelly explains what GEO actually is, why it's not a new game, and how it exposes a clarity problem most authors already had. Plus a simple afternoon audit that could improve your discoverability more than anything else you do this year.

Rule 1: Write the damn book. Rule 2: Stay in the game.