Amazon keeps your readers. You get a royalty payment and a dashboard. That's the deal, and most indie authors have never questioned it.

Steve Kelly breaks down the maths, the platforms, and the honest pros and cons of selling books direct. Plus why ChatGPT's Instant Checkout and Shopify's Agentic Storefronts mean the authors with their own stores are about to have a serious edge.

Rule 1: Write the damn book. Rule 2: Stay in the game.

   

 

 

 

 

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