Beyond the Box: How Lush Are Redesigning their Whole Product Offering with Naked Products

In this special episode recorded live at London Packaging Week, Helena Mansell-Stopher is joined by Steve Sheffield, Licensing and Commercial Partnerships Executive at LUSH.

Helena and Steve discuss the innovative approaches Lush has taken in brand licensing and sustainability, particularly through collaborations with popular IPs like SpongeBob SquarePants and Teenage Mutant Ninja Turtles. They explore how Lush integrates ethical values into their product development and packaging, emphasising creativity within constraints and the importance of environmental responsibility.

Takeaways

  • Innovative brand collaborations
  • Sustainability in product development

Chapters

  • 00:00 Introduction to Lush and Sustainability
  • 05:25 The Role of Licensing in Brand Strategy
  • 08:37 Lush's Ethical Foundations and Naked Products
  • 10:16 Creative Collaborations: SpongeBob SquarePants
  • 15:34 The Impact of Licensing on Brand Engagement
  • 19:40 Teenage Mutant Ninja Turtles Collaboration
  • 24:28 Creativity Within Constraints
  • 25:49 Lush's Bring It Back Scheme and Sustainability Hub
  • 28:35 Future Collaborations and Closing Thoughts

Helena Mansell-Stopher is founder and CEO at Products of Change, the global community which connects and supports brands, manufacturers and retailers turning sustainability ambitions into action.

Products of Change has partnered with London Packaging Week as part of our commitment to support our industry with sustainable packaging solutions.

London Packaging Week is the home of packaging innovation and design – where the industry comes together to uncover the hidden decisions, unseen innovation, and untold stories shaping the future of packaging. Learn more about London Packaging Week

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