What does it take to make cheerleading easier to follow, understand and love as a fan?
In Episode 029, I sit down with Alex, the creator of Cheer Theory, to talk about his journey from competitive athlete to building one of the most trusted media platforms in cheerleading.
Alex takes us behind the scenes of covering Worlds, tracking scores and results in real time, and turning a very complicated sport into information fans can actually understand. We also discuss how cheerleading is represented outside our industry, why full routines still matter, and what it will take to move the sport forward without constantly trying to prove that it belongs.
Then, we revisit two routines that bookend Alex’s journey as an athlete: the 2011 Lady Bullets routine that made him fall in love with cheerleading and his final performance with Cali Coed. We finish by reviewing Kingston Elite Cheerleading Diamond and sharing ways their Level 1 routine could create even more visual impact.
This episode is about nostalgia, data, fandom and the work happening behind the scenes to help more people experience cheerleading as the sport we know it to be.
Takeaways
Cheer Theory's evolution from a basic website to a comprehensive platform for cheerleading data and information
The impact of technology on the accessibility and coverage of cheerleading competitions Media portrayal impacts public perception
Evolution of cheerleading routines and scoring systems
Nostalgia for past routines and trends
Chapters
00:00 The Journey into Cheerleading
01:20 Evolution of Cheer Theory
02:47 Full-Time Commitment to Cheer Theory
03:11 The Impact of Technology on Cheerleading
07:06 Coverage of Cheerleading Competitions
26:08 Operational Excellence in Cheerleading Competitions
27:10 Media Portrayal and Public Perception
28:23 Evolution of Cheerleading Routines and Scoring Systems
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