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Speed to registration is one of those event marketing moves that costs you nothing and can lift registration rates past 25% if you actually run it. Jay Schwedelson, founder of Eventastic and GURU Media Hub, hosts this solo episode, walking through the mechanics of incentivizing fast registration without leaning on discounts. He also gets into why most event marketers are leaving easy numbers on the table by sending event promos only during weekday business hours. If you run webinars, virtual events, or in-person conferences, and you're still rerunning last year's promo playbook with the year switched, queue it up.
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✅ The Topic
What's the registration-boosting move most event marketers are skipping, and why is your send schedule leaving population on the table?
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📌 What You'll Learn
Run speed to registration with content instead of discounts: tell the first 200 (or 300) registrants they get on-demand access, and watch how fast people sign up
Set the speed to registration cap above your typical registration count so the offer feels exclusive without limiting your final turnout
Replace the generic "register in the next 48 hours for a discount" copy with content incentives like industry reports, survey results, or toolkits
Send weekend and nighttime emails for event promo, since different segments of your database open at different times
Benchmark off-hour email performance against itself, not against your weekday 11 AM open rate
Run social promo for your event on weekends and at night to reach followers who scroll outside business hours
Stop running last year's promo plan with the year changed; that's the biggest fail in event marketing
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