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Your email bounce database is actually gold, and ignoring it is a big mistake. Jay Schwedelson shares why bounced emails are not just contacts to remove, but a signal that a company still sees value in your event, even if the person behind that address is gone. The move is to take your bounce database, pull the domains and companies, and turn them into a targeting file for paid social media, prospect email, and direct mail campaigns. For sponsorships and exhibits, bounced addresses should go straight to your salespeople, BDRs, and SDRs so they can find who took that spot and who needs to be contacted now.
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📌 What You’ll Learn
Why “do nothing” and removing bounced emails from the list is a big mistake
How to treat your email bounce database as a targeting file using domains and companies
Where to use the bounce company list: paid social media campaigns, prospect email campaigns, direct mail campaigns
Why bounced addresses matter for sponsorships and exhibits
Who should get the bounced sponsor and exhibit emails: salespeople, BDRs, SDRs
Priority number one: find who took their spot and who you need to be talking to now
Why starting with the last 90 days, 6 months, or a year is the right motion
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